BTS, BLACKPINK, AND THE WORLDWIDE K-POP PHENOMENON: A DEEP DIVE INTO MUSIC, THIS MEANS, AND CULTURAL AFFECT

Introduction K-Pop (Korean Pop) has taken the world by storm, with its vivid blend of catchy tunes, remarkable choreography, and visually placing aesthetics. Two groups which have considerably contributed to this wave are BTS and BLACKPINK. Both of those groups have amassed countless admirers worldwide, turning out to be domestic names not only in